KW Command 66 Day Challenge 7.0 - Day 31 - Creating a Paid Social Ad Part Two
Updated: November 20, 2024
Summary
The video explores the detailed process of creating an effective paid social ad campaign using KW Command. It covers essential metrics such as cost per Mill, cost per click, and cost per lead click. The importance of utilizing Facebook lead generation forms to capture leads efficiently is emphasized, along with customizing button labels and audience targeting based on location. The video also delves into creating custom audiences for targeted ad campaigns and setting up automation for smart plans based on lead generation.
Introduction to KW Command 66-Day Challenge 7.0
Day 31 of the KW Command 66-Day Challenge 7.0, continuation of creating a paid social ad from the previous day's video.
Reviewing and Completing the Ad
Reviewing the ad started the previous day, discussing cost per Mill, cost per click, and cost per lead click.
Facebook Settings
Exploring Facebook settings, lead settings, and budget allocation for the ad campaign.
Using Facebook Lead Generation Form
Importance of using the Facebook lead generation form to capture leads effectively, ensuring proper lead submission.
Button Label and Website URL
Customizing button labels, selecting button options, and setting the website URL destination for lead submission.
Audience Targeting
Understanding audience targeting based on location, allowing for specific city targeting and radius selection.
Custom Audience Creation
Demonstrating the process of creating a custom audience for targeted ad campaigns based on specific criteria like tags and interests.
Lead Settings and Smart Plans
Configuring lead settings, applying tags to leads, and setting up automation for smart plans based on lead generation.
Duration and Budget
Deciding the duration and budget for the ad campaign, including minimum and maximum duration, daily budget recommendations, and best practices.
Publishing the Campaign
Final steps to publish the campaign, monitoring lead numbers, impressions, and clicks, and initiating follow-up actions with the generated leads.
FAQ
Q: What are some key metrics discussed in the ad campaign review?
A: Some key metrics discussed in the ad campaign review are cost per Mill, cost per click, and cost per lead click.
Q: Why is it important to use the Facebook lead generation form for capturing leads effectively?
A: It is important to use the Facebook lead generation form to capture leads effectively because it ensures proper lead submission and streamlines the lead collection process.
Q: What customization options are mentioned for the lead generation form?
A: Customization options mentioned for the lead generation form include customizing button labels, selecting button options, and setting the website URL destination for lead submission.
Q: How can audience targeting be done based on location?
A: Audience targeting based on location can be done by selecting specific city targeting and setting a radius for reaching the desired audience.
Q: What is the process of creating a custom audience for targeted ad campaigns based on specific criteria?
A: The process involves configuring lead settings, applying tags to leads, and setting up automation for smart plans based on lead generation.
Q: What considerations are mentioned regarding the duration and budget of the ad campaign?
A: Considerations mentioned include deciding on the minimum and maximum duration, daily budget recommendations, and following best practices for budget allocation.
Q: What are the final steps highlighted for publishing the ad campaign?
A: Final steps include monitoring lead numbers, impressions, and clicks, as well as initiating follow-up actions with the generated leads.
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