Dr Céline Mougenot - Cognitive Ergonomics
Updated: November 18, 2024
Summary
The video delves into Herbert Simon's seminal work on the sciences of the artificial, emphasizing the impact of design studies on innovation. It underscores the significance of adopting a design process to enhance the creation of varied artifacts and systems. By examining case studies from companies like GE and Deutsche Bank, it showcases how a user-centric design approach can drive process improvements and facilitate innovation across diverse industries. Additionally, it discusses the tangible business value of design based on reports from the Boston Consulting Group and McKinsey, illustrating revenue and performance enhancements in companies that prioritize design thinking. Furthermore, the video explores how design collaborations can spur innovation and emphasizes the importance of developing tools and support mechanisms for effective collaboration with clients and end-users.
Introduction to Design Studies
Discusses Herbert Simon's book in 1969 on the sciences of the artificial and the impact of design studies on innovation across various fields.
Herbert Simon and Design Studies
Explains Herbert Simon's contributions to the field of design studies and the use of a design process to create various artifacts and systems.
Design Process and Outcome
Highlights the importance of viewing design as a process and showcases examples from companies like GE and Deutsche Bank on improving processes through a user-centric approach.
Design Mindset for Innovation
Explores how a design mindset can lead to innovation in different industries, referencing reports from Boston Consulting Group and McKinsey.
Business Value of Design
Discusses the business value of design based on a report by McKinsey showing revenue and performance improvements in companies with a design mindset.
Observing Design Collaborations
Examines how design collaborations lead to innovation and the development of tools and support for collaboration with clients and end-users.
FAQ
Q: Who is Herbert Simon and what is his contribution to design studies?
A: Herbert Simon was a notable figure who made significant contributions to the field of design studies by advocating for a design process to create various artifacts and systems.
Q: How does a user-centric approach impact the design process?
A: A user-centric approach in design, as exemplified by companies like GE and Deutsche Bank, focuses on improving processes and ultimately leads to innovation across various industries.
Q: What reports are referenced to showcase the impact of a design mindset on innovation?
A: Reports from Boston Consulting Group and McKinsey are referenced to demonstrate how a design mindset can drive innovation and business value in companies.
Q: What does the report by McKinsey indicate about the business value of design?
A: The McKinsey report highlights that companies with a design mindset experience revenue and performance improvements, emphasizing the importance and value of design in the business world.
Q: How do design collaborations contribute to innovation?
A: Design collaborations play a crucial role in fostering innovation by facilitating the development of tools and support that enhance collaboration with clients and end-users.
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